The NAMM Show 2020 – Anaheim, CA – January 16-19
by John Knowles & Jeffrey Easton
Truly one of the annual highlights for the music industry is the Winter NAMM Show in Anaheim, CA. Just weeks ago, the music product industry at large along with artists, media, and fans, converged on to the Anaheim Convention Center in Orange County, California to set the stage for growth within the music marketplace for the year 2020. Once again Metal Exiles was there to bring our readers the exclusive scoop on all products and appearances that fans and performers of heavy music need to know.
To kick off our review of the winter NAMM Show 2020, let’s hear it from Bill Wenzloff of Morely, a company that should be no stranger to fans of hard rock/heavy metal:
"[The NAMM Show] is the single most important place to promote, learn, investigate, mingle, collaborate, network, plan and claim your stake in this wonderful business of music." Such a true sentiment as one looks around the many show floors and corners of the Anaheim Convention center on any given day of the winter NAMM Show.
According to the official post-Show press release, “[The 115,000] Registrants were an invited mix of industry professionals from across the [musical] crossroads and included domestic and international retail and distribution buyers and employees, exhibitors, entertainment tech and pro audio buyers and professionals, media, artists, invited guests, and The NAMM Foundation GenNext (college music students and faculty), Music Education Days (school music administrators and buyers) and Nonprofit Institute (NAMM grantees and nonprofit affiliates) participants.” This is a remarkably diverse mix of attendees, and a true sign of a thriving market.
These numbers speak highly of the relevance that the music products industry still holds throughout the world. President and CEO of NAMM, Joe Lamond had this to say, “It was incredible to see NAMM Members and industry professionals from around the world come together in such a positive way to experience the launch of countless new products, attend the best industry education available anywhere and to enjoy the comradery and networking that makes our musical lives so meaningful.” This is a positive sign for any global market.
Held January 16-19, over the course of four days the NAMM Show welcomed over 2,000 exhibitors, representing 7,000 brands. It again looks like the Show coordinators took a closer look at badge allocations allowing for a truer business experience for buyers. Not only that, but the NAMM Show was proud to showcase a significant increase in international participants, which is further proof of the global impact this business has.
This year, as in years past, hard rock and heavy metal was well represented at the NAMM Show. Making appearances and performing demonstrations were Paul Gilbert, Steve Morse, YouTube star Jared Dines, as well as current and former members of Dream Theater, Nevermore, Vio-Lence, Anthrax, Testament, I Killed The Prom Queen, Machine Head, Blue Oyster Cult, Blue Murder, King Kobra, Ozzy Osbournes' bands, Issues, Alice Cooper band, and Dio, among many others.
After-Hours Entertainment
Ultimate ‘NAMM’ Night
This year’s after-hours entertainment included Ultimate ‘NAMM’ Night held on Saturday, 1/18/20 at the Anaheim Hilton. This was an incredible night of performances featuring over 100 special guests including Doug Aldridge (Whitesnake), George Lynch (Dokken, Lynch Mob), Jack Russell (Great White), Carmine Appice (Blue Murder), Derek St. Holmes (Ted Nugent), Frankie Benali (Quiet Riot), Mike Portnoy (Dream Theater), Carla Harvey (Butcher Babies), & radio host Eddie Trunk.
The 8th Annual She Rocks Awards
Fans of metal are widely supportive of some of the most talented and driven women in the industry that grace our record collections with top-notch performances. Lzzy Hale, Alissa White-Gluz, Floor Jansen, Doro Pesch, just to name a few. And every year during NAMM there is a fitting tribute to these stand-out music professionals of All genres. On Friday, January 17th, The Women’s International Music Network (the WiMN) hosted their annual She Rock Awards. This was the eighth year of the ceremony, and the awards were once again held at the House of Blues Anaheim. It was a rockin’ celebration featuring a wide array of honorees that included Gloria Gaynor, Lzzy Hale, Linda Perry, Suzi Quatro, Beatie Wolfe and many other women from various facets of the music and audio industry. There were many memorable performances, and a variety of awards presented including Vision honoree Tal Wilkenfeld. She shared the following in her appreciation for WiMN, “Thank you to She Rocks, you’re a fantastic and necessary organization. I hope you will continue to inspire women, men, and the media at large, until the question asked is no longer, ‘What’s it like being a chick in this business,’ but, rather, ‘What’s it like being YOU in this business?’”
WiMN founder, Laura B. Whitmore summed up the evening perfectly by stating, “This year’s event was over the top, and I couldn’t be more proud. From legendary honorees and heartfelt speeches to electrifying performances that had the audience on their feet, this was a night to remember.”
Find out more about the She Rocks Awards and the Women’s International Music Network at https://www.thewimn.com/
Now let’s take a closer look at the various products that really stood out to us this year.
Guitars
Gibson - Tony Iommi ‘Monkey’ 1964 SG Special Replica
We provided extensive coverage in last year’s show review regarding the exciting future for Gibson guitars. Gibson continues to push forward into the new era by once again celebrating iconic past models and offering something new for the modern musician of all walks of life. Recently, Gibson has partnered with Metal’s true godfather, Tony Iommi, to create the Tony Iommi ‘Monkey’ 1964 SG Special Replica, a limited edition of his beloved 1964 Special SG.
How much of Tony Iommi’s iconic and ground-breaking sound signature was due to this guitar? Well, Gibson has seen fit to painstakingly reverse engineer a 1964 SG Special while refusing to overlook a single detail. 50 exact replicas have been created in total, all hand-made by renowned luthiers in the U.K.
The Tony Iommi Monkey SG, is available worldwide. Go check this out, along with the rest of the impressive new Gibson line at http://www.gibson.com/
Strandberg Guitars
As metal evolves so do the guitars. When visiting the NAMM show it is easy to get lost in the endless variety of guitars that bear a close enough resemblance as to be lost in the mix. The scene can feel a bit myopic until you run into something like Strandberg.
Played by the likes of Haken, Per Nilsson of Scar Symmetry/Meshuggah, and Paul Masvidal of Cynic, Strandberg guitars offer an unparalleled feel and playability. These guitars offer many unique features including their patented EndurNeck™ profile and multi-scale neck that is longer for the heavier strings and shorter for the thinner strings. The wood choice and proprietary hardware are additional features that add to the unrivaled playability of these guitars. Standberg has introduced a few new models to their roster at this year’s NAMM Show.
The Boden Neck-Thru is the next evolution of the original Boden design that was only available in the past as a custom Made to Measure instrument. This new Neck-Thru variety is the production design, and may now be enjoyed by many more guitarists than ever before. With the Neck-Thru design access to the upper frets is even easier than before, and the rich sound will strike you as something typically uncharacteristic of neck-thrus.
Also new for the Boden design is the TT models in 6, 7, and 8-string varieties. The revolutionary True Temperament™ fretting system offers unprecedented accuracy and intonation. It’s great to see this feature on another production model from these guys.
Per Nilsson is a long-time Strandberg user, and the company has produced a new signature model called the Boden ‘Singularity’ 2020. Available in both 7-string and 8-string varieties, this guitar comes in either a stunning Red/Black or Blue/Black Blast natural finish, True Temperament™ fretting system, color coordinated hardware, Slim EndurNeck™ neck profile, and custom Lundgren pickups. Check out all that Strandberg has to offer at https://strandbergguitars.com/
Ibanez PIA
Steve Vai is one of the most endeared and renowned guitarists of all time. His contributions to heavy music cannot be overstated and his signature Ibanez JEMs are some of the most popular artist series guitars of all time. The Ibanez JEMs have been around for 35 years, and have seen numerous models through the 3 decades of their existence. Although Ibanez has no plans to discontinue the JEMs, it was time to develop the next step in its evolution with the announcement of the Steve Vai Signature PIA.
While the JEMs were consistently beautiful, the original floral fretboard inlays could sometimes clash with the harsher “Monkey Grip” and sharp body design. The extensive design and feel of this new instrument was done in close partnership with Vai himself, and features a "Petal Grip" of flower petal–shaped holes, which beautifully match a newly designed colorful floral inlay. This floral ornamentation also extends to the pickup covers and pickguard. The PIA body also features a softer design with a beveled edge where your forearm rests. The PIA model also features a volume knob with a push-pull pot that activates a low-cut filter. Retailing at $3,500, this guitar is a hefty investment, but one of the more ornate and exquisite guitars featured at this year’s NAMM Show. To learn more visit https://www.ibanez.com/
Framus D-Series Stormbender
Framus has introduced the latest artist signature to their D-Series lineup with the Devin Townsend Stormbender. This guitar is available in a solid black high polish finish and a set maple neck with a 22-fret ebony fingerboard. The Stormbender also comes equipped with two Fishman Fluence Devin Townsend Signature pickups, and volume and tone controls that feature push-pull functionality. For the musician looking to harness that Devin Townsend tone with a lesser budget, the Stormbender has got you covered. To learn more visit http://www.warwick.de
Charvel – Joe Duplantier Signature Pro-Mod San Dimas® Style HH E Mahogany
Charvel has introduced their latest Joe Duplantier signature model, and this guitar is built for sonic destruction. This new model captures all of the preferred specs for the Gojira guitarist including his new DiMarzio® Fortitude™ humbuking bridge pickup. This guitar is built like a tank to handle the harsh poundings of the road. The heel-mount truss rod adjustment wheel makes neck relief tweaks super simple, and the graphite-reinforced bolt-on mahogany neck can handle the crushing riffs night after night of “The Heaviest Matter of the Universe.” Reasonably retailed at $899, this is a serious guitar for the serious Metal musician on any budget. https://charvel.com/
Guitar Accessories
Anatomy of Sound – 3D Guitar Picks
What more can really be done with the guitar pick? Well, Anatomy of Sound has developed a truly unique pick that not only sounds and feels great, but offers ergonomic benefits as well. Thanks to a unique pick shape that contours to the shape of your fingers, you’ll find increased grip and ease of wrist tension when playing with these picks. We had the chance to take home a set of the Heart Beat 3D Jazz Picks, and they are really incredible. The Heart-shaped design provides extra durability and thickness at the top of the pick, while still delivering the precision and accuracy of the Jazz III style. When you aren’t having to squeeze so hard to hold on to the pick you find added comfort over long practice sessions. Anatomy of Sound has a wide variety of picks available, but these Jazz III styles are favorites of players like Kerry King.
To learn more, Visit AnatomyofSound.com
Dunlop
This year, the Dunlop booth was far more streamlined, while taking up a similar showroom footprint. While this might seem like a loss, they provided a much more accommodating visitor experience. On one side of their booth, they had display cases lined up about 25’ long with plenty of helpful exhibitors there to answer any and all questions. They were generous in their giveaways too, allowing us to walk away with a sampling of their new guitar picks.
New for this year is the Jazz III pick in Gator Grip®. These picks feature all of the qualities the Jazz III is known for but with a thicker matte surface. You’ll notice unique tonal qualities compared to the Nylon or Stiffo varieties.
Their artist series continues to expand with another signature pick from Dream Theater’s John Petrucci. The John Petrucci Trinity features a custom Small Tri shape with the contoured edges of the Flow® Pick shape with a Jazz III-inspired tip. John’s idea was that he wanted a pick that had useful tips on all corners, and the Trinity delivers! See Dunlop’s amazing pick lineup by visiting https://www.jimdunlop.com/
Music Nomad Equipment Care
Music Nomad is the constant innovator. If you’ve ever been in need of an accessory to make your guitar care process easier and more professional, Music Nomad has the answer. New since last year’s NAMM Show, is the latest in their series of Acousti-Lok guitar strap lock adapters. Music Nomad has come out with a fit for that pesky strap lock on Taylor guitars equipped with a 9 Volt Expression System® Battery Box. This is a sturdy solution to a really annoying problem.
Coming soon is their Premium Guitar Tech Truss Rod Wrench Set. This is the ideal tour companion for any guitarist or guitar tech featuring 6 Allen key sizes: 5/32”, 9/64”, 1/8”, 3/16”, 4mm, and 5mm. There’s also 3 Socket Wrench sizes: 1/4”, 5/16”, 7mm and each includes their patented magnetized screwdriver for truss rod covers. And finally, for the guitar with the unique 3/8” Flat Head Screwdriver fitting, there is a blade bit to accommodate. All of these pieces are housed in a compact aluminum case.
There’s so much that Music Nomad has to offer. Visit them here https://www.musicnomadcare.com/
BOSS SY-1000 Guitar Synthesizer
The New BOSS SY-1000 is a guitar synthesizer like no other. It uses a new software engine called ‘Subtractive Synthesis,’ which allows for a more accurate and nuanced response from the synth. Historically, guitar synths have been plagued with issues due to a player’s expression or speed. This new synth does a fantastic job, especially when paired with the Roland GK-pickup, of capturing all the finer details of one’s playing for truer tone modulation. This product features a 32-bit processor, ability to add expression pedals, guitar modeling, and the added capability to layer up to 3 synth sounds.
For more info, visit https://www.boss.info/
D’Addario – Nita Strauss Hurricane Kit
Offering some slight modifications to the current Electric Guitar/Bass Maintenance Kit, the Nita Strauss Hurricane kit comes equipped with a great set of tools for the gigging musician. Nita was present at this year’s Show to showcase her custom kit, which features D’Addario’s Hydrate Fingerboard Conditioner and XLR8 String Cleaner. There is also a string height-gauge, Pro-Winder, Multi-Tool, and Eclipse Headstock Tuner. One of the best features in this case is a small flashlight with a blacklight bulb – great for dimly lit stages. This product will be released soon, but check back on the D’Addario website for more info as it becomes available https://www.daddario.com/
Drums
Carlsbro – CS D600
Carlsbro was unfamiliar to us prior to this show, but their new showcase of amazing electronic drum sets really caught our attention. The CS D600 is a 9-piece monster of a kit, with truly amazing sounds and controls. This model comes equipped with the Commander 600 Sound Module featuring 408 high quality percussion voices, 30 preset drum kits and 20 user defined drum kits. The mesh heads are incredibly responsive, and offer various tonal qualities that will deliver on any player’s style and finesse. This new line also comes in the more conservative D100 and D400 models, but for the professional drummer who has been looking to acquire an electronic kit, you cannot go wrong with the D600.
To learn more, visit https://www.carlsbro.com/
Recording
EVO by Audient
Audient’s design philosophy with the EVO is simple, provide great gear for the entry-level and professional user and make it simple and easy to use. Marketing director, Andy Allen explains Audient’s new device this way: “We believe technology shouldn’t get in the way of the creative process; it should enhance it and be accessible to all, no matter what their skill-level or art-form and EVO is here to help make great-sounding recordings as easy and effortless as possible.” The EVO 4 and EVO 8 were showcased at NAMM, and are truly a sight to behold. At just a few inches in diameter, and literally weighing about as much as your cell phone, this is the perfect interface for podcasters, YouTubers, and home recording musicians. The EVO 4 features a simple 2in/2out interface, 113dB dynamic range, mic preamps with 58dB gain range, and their patented Smartgain, which automatically sets the appropriate gain when the user begins speaking, singing, or performing. We loved the size and practicality of these interfaces. They’re a great choice for so many applications.
To learn more, visit https://audient.com/
Keyboards
Roland A-88MKII
MIDI has undoubtedly been a game-changer in the world of heavy music. Chances are, if you live with an extensive record collection from the 90s and beyond, many of those records prominently feature sampled parts or instruments all made possible by MIDI technology. Industry buzz is that MIDI 2.0 is soon on the way, and Roland is already ahead of the game by introducing its new A-88MKII. Announced at NAMM 2020, the controller is a standard MIDI 1.0 controller currently, but it is fully equipped to send and receive MIDI 2.0 messages once the tech is rolled out. Many developers, including Yamaha, Roland, Art + Logic, and others discussed the details of implementation on various panels. MIDI 2.0 will surely be another game changer for music creators and performers, and if you’re looking to invest in a new keyboard that won’t leave you behind, look to the A-88MKII. For more info, visit https://www.roland.com/
Software
GigTrack – Organizational tools for the disorganized musician
Imagine a single app that would allow you to coordinate all of your band’s rehearsals, notes, gigs, press, and promotion. Look no further than GigTrack’s new mobile app. Once your respective band members create a profile, the calendar feature allows you create invites for rehearsals, recording sessions, gigs, you name it! Bands can create their unique EPK (Electronic Press Kit), utilize songwriting tools that can be shared with everyone in the band, track equipment by inputting photos, serial numbers, specs, etc., streamline band communications (no longer can band members say, “I never got that message,”) and finally, there’s a message board feature that allows for postings and communication between other GigTrack users. There’s so much this app has to offer, and much of it for free! Visit gigtrack.online to learn more.
RigFish – Gear app for guitar players
RigFish is the new gear app for guitar players. This app allows you to digitally catalogue your gear collections, as well as build and customize signal chains and rigs that can be shared with other users for feedback, tips, and inspiration. The app is enhanced with AI-based gear and rig recommendations customized for each unique user, and is the perfect forum for guitarists to talk shop from all around the world. Don’t go it alone, download RigFish. Learn more at https://www.rigfish.com/
Unique Products
Lord of the Cards – The Punniest Geekiest Music Theory Card Game
One of the most unique product offerings we have ever seen at NAMM comes in the way of a card game! This is not your average card game, this is a music theory teaching tool. The object of the game is fairly straight forward – but be warned, you need to know your stuff when it comes to music theory to have the best competitive edge. Key signature cards determine the key of the round. Each player then selects a set of cards that each feature a particular note. Tokens are distributed that you may add to a note card that will pitch the note to a sharp or flat. Each player then takes their turn attempting to build chords within the round’s key signature. A player who builds chords for 3 separate key signatures wins the game! Doesn’t this sound like amazing fun? Visit http://lordofthechords.com/ to order yours now!
Strüng
On the main floor of the Show we once again dropped by Strüng – The Guitar String Jewelry Company. Strüng features a unique line of necklaces and bracelets inspired by different Rock tunes. The company offers great designs for both men and women. Their beaded bracelet line includes styles such as “The Anthem” inspired by Green Day’s “21 Guns,” and “The Immortal” inspired by Metallica’s “Fade to Black.” This year, the company has introduced 4 new bracelet styles with beautiful new bead designs. Design features on these new styles are inspired by the likes of “Black Hole Sun” and “Run to the Hills.” These bracelets are made with authentic guitar string ball ends, a unique centerpiece, and Preciosa beads. Orders also come with a faux leather pouch and applicable song card. Celebrate your love for music in style and visit http://www.getstrung.com/
With so many great product innovations it is almost a shame the Show only lasts but 4 days a year. The music products industry is alive and well and will continue to thrive provided designers and developers continue to push the envelope and fold in the latest in technological and musical trends. The NAMM Show is the only place to see all of these great products in one place, and with an endless variety of demos, artist appearances, and unmatched atmosphere there is nothing like the winter NAMM Show.
NAMM will return to Southern California in 2021 on January 21-24.
by John Knowles & Jeffrey Easton
Truly one of the annual highlights for the music industry is the Winter NAMM Show in Anaheim, CA. Just weeks ago, the music product industry at large along with artists, media, and fans, converged on to the Anaheim Convention Center in Orange County, California to set the stage for growth within the music marketplace for the year 2020. Once again Metal Exiles was there to bring our readers the exclusive scoop on all products and appearances that fans and performers of heavy music need to know.
To kick off our review of the winter NAMM Show 2020, let’s hear it from Bill Wenzloff of Morely, a company that should be no stranger to fans of hard rock/heavy metal:
"[The NAMM Show] is the single most important place to promote, learn, investigate, mingle, collaborate, network, plan and claim your stake in this wonderful business of music." Such a true sentiment as one looks around the many show floors and corners of the Anaheim Convention center on any given day of the winter NAMM Show.
According to the official post-Show press release, “[The 115,000] Registrants were an invited mix of industry professionals from across the [musical] crossroads and included domestic and international retail and distribution buyers and employees, exhibitors, entertainment tech and pro audio buyers and professionals, media, artists, invited guests, and The NAMM Foundation GenNext (college music students and faculty), Music Education Days (school music administrators and buyers) and Nonprofit Institute (NAMM grantees and nonprofit affiliates) participants.” This is a remarkably diverse mix of attendees, and a true sign of a thriving market.
These numbers speak highly of the relevance that the music products industry still holds throughout the world. President and CEO of NAMM, Joe Lamond had this to say, “It was incredible to see NAMM Members and industry professionals from around the world come together in such a positive way to experience the launch of countless new products, attend the best industry education available anywhere and to enjoy the comradery and networking that makes our musical lives so meaningful.” This is a positive sign for any global market.
Held January 16-19, over the course of four days the NAMM Show welcomed over 2,000 exhibitors, representing 7,000 brands. It again looks like the Show coordinators took a closer look at badge allocations allowing for a truer business experience for buyers. Not only that, but the NAMM Show was proud to showcase a significant increase in international participants, which is further proof of the global impact this business has.
This year, as in years past, hard rock and heavy metal was well represented at the NAMM Show. Making appearances and performing demonstrations were Paul Gilbert, Steve Morse, YouTube star Jared Dines, as well as current and former members of Dream Theater, Nevermore, Vio-Lence, Anthrax, Testament, I Killed The Prom Queen, Machine Head, Blue Oyster Cult, Blue Murder, King Kobra, Ozzy Osbournes' bands, Issues, Alice Cooper band, and Dio, among many others.
After-Hours Entertainment
Ultimate ‘NAMM’ Night
This year’s after-hours entertainment included Ultimate ‘NAMM’ Night held on Saturday, 1/18/20 at the Anaheim Hilton. This was an incredible night of performances featuring over 100 special guests including Doug Aldridge (Whitesnake), George Lynch (Dokken, Lynch Mob), Jack Russell (Great White), Carmine Appice (Blue Murder), Derek St. Holmes (Ted Nugent), Frankie Benali (Quiet Riot), Mike Portnoy (Dream Theater), Carla Harvey (Butcher Babies), & radio host Eddie Trunk.
The 8th Annual She Rocks Awards
Fans of metal are widely supportive of some of the most talented and driven women in the industry that grace our record collections with top-notch performances. Lzzy Hale, Alissa White-Gluz, Floor Jansen, Doro Pesch, just to name a few. And every year during NAMM there is a fitting tribute to these stand-out music professionals of All genres. On Friday, January 17th, The Women’s International Music Network (the WiMN) hosted their annual She Rock Awards. This was the eighth year of the ceremony, and the awards were once again held at the House of Blues Anaheim. It was a rockin’ celebration featuring a wide array of honorees that included Gloria Gaynor, Lzzy Hale, Linda Perry, Suzi Quatro, Beatie Wolfe and many other women from various facets of the music and audio industry. There were many memorable performances, and a variety of awards presented including Vision honoree Tal Wilkenfeld. She shared the following in her appreciation for WiMN, “Thank you to She Rocks, you’re a fantastic and necessary organization. I hope you will continue to inspire women, men, and the media at large, until the question asked is no longer, ‘What’s it like being a chick in this business,’ but, rather, ‘What’s it like being YOU in this business?’”
WiMN founder, Laura B. Whitmore summed up the evening perfectly by stating, “This year’s event was over the top, and I couldn’t be more proud. From legendary honorees and heartfelt speeches to electrifying performances that had the audience on their feet, this was a night to remember.”
Find out more about the She Rocks Awards and the Women’s International Music Network at https://www.thewimn.com/
Now let’s take a closer look at the various products that really stood out to us this year.
Guitars
Gibson - Tony Iommi ‘Monkey’ 1964 SG Special Replica
We provided extensive coverage in last year’s show review regarding the exciting future for Gibson guitars. Gibson continues to push forward into the new era by once again celebrating iconic past models and offering something new for the modern musician of all walks of life. Recently, Gibson has partnered with Metal’s true godfather, Tony Iommi, to create the Tony Iommi ‘Monkey’ 1964 SG Special Replica, a limited edition of his beloved 1964 Special SG.
How much of Tony Iommi’s iconic and ground-breaking sound signature was due to this guitar? Well, Gibson has seen fit to painstakingly reverse engineer a 1964 SG Special while refusing to overlook a single detail. 50 exact replicas have been created in total, all hand-made by renowned luthiers in the U.K.
The Tony Iommi Monkey SG, is available worldwide. Go check this out, along with the rest of the impressive new Gibson line at http://www.gibson.com/
Strandberg Guitars
As metal evolves so do the guitars. When visiting the NAMM show it is easy to get lost in the endless variety of guitars that bear a close enough resemblance as to be lost in the mix. The scene can feel a bit myopic until you run into something like Strandberg.
Played by the likes of Haken, Per Nilsson of Scar Symmetry/Meshuggah, and Paul Masvidal of Cynic, Strandberg guitars offer an unparalleled feel and playability. These guitars offer many unique features including their patented EndurNeck™ profile and multi-scale neck that is longer for the heavier strings and shorter for the thinner strings. The wood choice and proprietary hardware are additional features that add to the unrivaled playability of these guitars. Standberg has introduced a few new models to their roster at this year’s NAMM Show.
The Boden Neck-Thru is the next evolution of the original Boden design that was only available in the past as a custom Made to Measure instrument. This new Neck-Thru variety is the production design, and may now be enjoyed by many more guitarists than ever before. With the Neck-Thru design access to the upper frets is even easier than before, and the rich sound will strike you as something typically uncharacteristic of neck-thrus.
Also new for the Boden design is the TT models in 6, 7, and 8-string varieties. The revolutionary True Temperament™ fretting system offers unprecedented accuracy and intonation. It’s great to see this feature on another production model from these guys.
Per Nilsson is a long-time Strandberg user, and the company has produced a new signature model called the Boden ‘Singularity’ 2020. Available in both 7-string and 8-string varieties, this guitar comes in either a stunning Red/Black or Blue/Black Blast natural finish, True Temperament™ fretting system, color coordinated hardware, Slim EndurNeck™ neck profile, and custom Lundgren pickups. Check out all that Strandberg has to offer at https://strandbergguitars.com/
Ibanez PIA
Steve Vai is one of the most endeared and renowned guitarists of all time. His contributions to heavy music cannot be overstated and his signature Ibanez JEMs are some of the most popular artist series guitars of all time. The Ibanez JEMs have been around for 35 years, and have seen numerous models through the 3 decades of their existence. Although Ibanez has no plans to discontinue the JEMs, it was time to develop the next step in its evolution with the announcement of the Steve Vai Signature PIA.
While the JEMs were consistently beautiful, the original floral fretboard inlays could sometimes clash with the harsher “Monkey Grip” and sharp body design. The extensive design and feel of this new instrument was done in close partnership with Vai himself, and features a "Petal Grip" of flower petal–shaped holes, which beautifully match a newly designed colorful floral inlay. This floral ornamentation also extends to the pickup covers and pickguard. The PIA body also features a softer design with a beveled edge where your forearm rests. The PIA model also features a volume knob with a push-pull pot that activates a low-cut filter. Retailing at $3,500, this guitar is a hefty investment, but one of the more ornate and exquisite guitars featured at this year’s NAMM Show. To learn more visit https://www.ibanez.com/
Framus D-Series Stormbender
Framus has introduced the latest artist signature to their D-Series lineup with the Devin Townsend Stormbender. This guitar is available in a solid black high polish finish and a set maple neck with a 22-fret ebony fingerboard. The Stormbender also comes equipped with two Fishman Fluence Devin Townsend Signature pickups, and volume and tone controls that feature push-pull functionality. For the musician looking to harness that Devin Townsend tone with a lesser budget, the Stormbender has got you covered. To learn more visit http://www.warwick.de
Charvel – Joe Duplantier Signature Pro-Mod San Dimas® Style HH E Mahogany
Charvel has introduced their latest Joe Duplantier signature model, and this guitar is built for sonic destruction. This new model captures all of the preferred specs for the Gojira guitarist including his new DiMarzio® Fortitude™ humbuking bridge pickup. This guitar is built like a tank to handle the harsh poundings of the road. The heel-mount truss rod adjustment wheel makes neck relief tweaks super simple, and the graphite-reinforced bolt-on mahogany neck can handle the crushing riffs night after night of “The Heaviest Matter of the Universe.” Reasonably retailed at $899, this is a serious guitar for the serious Metal musician on any budget. https://charvel.com/
Guitar Accessories
Anatomy of Sound – 3D Guitar Picks
What more can really be done with the guitar pick? Well, Anatomy of Sound has developed a truly unique pick that not only sounds and feels great, but offers ergonomic benefits as well. Thanks to a unique pick shape that contours to the shape of your fingers, you’ll find increased grip and ease of wrist tension when playing with these picks. We had the chance to take home a set of the Heart Beat 3D Jazz Picks, and they are really incredible. The Heart-shaped design provides extra durability and thickness at the top of the pick, while still delivering the precision and accuracy of the Jazz III style. When you aren’t having to squeeze so hard to hold on to the pick you find added comfort over long practice sessions. Anatomy of Sound has a wide variety of picks available, but these Jazz III styles are favorites of players like Kerry King.
To learn more, Visit AnatomyofSound.com
Dunlop
This year, the Dunlop booth was far more streamlined, while taking up a similar showroom footprint. While this might seem like a loss, they provided a much more accommodating visitor experience. On one side of their booth, they had display cases lined up about 25’ long with plenty of helpful exhibitors there to answer any and all questions. They were generous in their giveaways too, allowing us to walk away with a sampling of their new guitar picks.
New for this year is the Jazz III pick in Gator Grip®. These picks feature all of the qualities the Jazz III is known for but with a thicker matte surface. You’ll notice unique tonal qualities compared to the Nylon or Stiffo varieties.
Their artist series continues to expand with another signature pick from Dream Theater’s John Petrucci. The John Petrucci Trinity features a custom Small Tri shape with the contoured edges of the Flow® Pick shape with a Jazz III-inspired tip. John’s idea was that he wanted a pick that had useful tips on all corners, and the Trinity delivers! See Dunlop’s amazing pick lineup by visiting https://www.jimdunlop.com/
Music Nomad Equipment Care
Music Nomad is the constant innovator. If you’ve ever been in need of an accessory to make your guitar care process easier and more professional, Music Nomad has the answer. New since last year’s NAMM Show, is the latest in their series of Acousti-Lok guitar strap lock adapters. Music Nomad has come out with a fit for that pesky strap lock on Taylor guitars equipped with a 9 Volt Expression System® Battery Box. This is a sturdy solution to a really annoying problem.
Coming soon is their Premium Guitar Tech Truss Rod Wrench Set. This is the ideal tour companion for any guitarist or guitar tech featuring 6 Allen key sizes: 5/32”, 9/64”, 1/8”, 3/16”, 4mm, and 5mm. There’s also 3 Socket Wrench sizes: 1/4”, 5/16”, 7mm and each includes their patented magnetized screwdriver for truss rod covers. And finally, for the guitar with the unique 3/8” Flat Head Screwdriver fitting, there is a blade bit to accommodate. All of these pieces are housed in a compact aluminum case.
There’s so much that Music Nomad has to offer. Visit them here https://www.musicnomadcare.com/
BOSS SY-1000 Guitar Synthesizer
The New BOSS SY-1000 is a guitar synthesizer like no other. It uses a new software engine called ‘Subtractive Synthesis,’ which allows for a more accurate and nuanced response from the synth. Historically, guitar synths have been plagued with issues due to a player’s expression or speed. This new synth does a fantastic job, especially when paired with the Roland GK-pickup, of capturing all the finer details of one’s playing for truer tone modulation. This product features a 32-bit processor, ability to add expression pedals, guitar modeling, and the added capability to layer up to 3 synth sounds.
For more info, visit https://www.boss.info/
D’Addario – Nita Strauss Hurricane Kit
Offering some slight modifications to the current Electric Guitar/Bass Maintenance Kit, the Nita Strauss Hurricane kit comes equipped with a great set of tools for the gigging musician. Nita was present at this year’s Show to showcase her custom kit, which features D’Addario’s Hydrate Fingerboard Conditioner and XLR8 String Cleaner. There is also a string height-gauge, Pro-Winder, Multi-Tool, and Eclipse Headstock Tuner. One of the best features in this case is a small flashlight with a blacklight bulb – great for dimly lit stages. This product will be released soon, but check back on the D’Addario website for more info as it becomes available https://www.daddario.com/
Drums
Carlsbro – CS D600
Carlsbro was unfamiliar to us prior to this show, but their new showcase of amazing electronic drum sets really caught our attention. The CS D600 is a 9-piece monster of a kit, with truly amazing sounds and controls. This model comes equipped with the Commander 600 Sound Module featuring 408 high quality percussion voices, 30 preset drum kits and 20 user defined drum kits. The mesh heads are incredibly responsive, and offer various tonal qualities that will deliver on any player’s style and finesse. This new line also comes in the more conservative D100 and D400 models, but for the professional drummer who has been looking to acquire an electronic kit, you cannot go wrong with the D600.
To learn more, visit https://www.carlsbro.com/
Recording
EVO by Audient
Audient’s design philosophy with the EVO is simple, provide great gear for the entry-level and professional user and make it simple and easy to use. Marketing director, Andy Allen explains Audient’s new device this way: “We believe technology shouldn’t get in the way of the creative process; it should enhance it and be accessible to all, no matter what their skill-level or art-form and EVO is here to help make great-sounding recordings as easy and effortless as possible.” The EVO 4 and EVO 8 were showcased at NAMM, and are truly a sight to behold. At just a few inches in diameter, and literally weighing about as much as your cell phone, this is the perfect interface for podcasters, YouTubers, and home recording musicians. The EVO 4 features a simple 2in/2out interface, 113dB dynamic range, mic preamps with 58dB gain range, and their patented Smartgain, which automatically sets the appropriate gain when the user begins speaking, singing, or performing. We loved the size and practicality of these interfaces. They’re a great choice for so many applications.
To learn more, visit https://audient.com/
Keyboards
Roland A-88MKII
MIDI has undoubtedly been a game-changer in the world of heavy music. Chances are, if you live with an extensive record collection from the 90s and beyond, many of those records prominently feature sampled parts or instruments all made possible by MIDI technology. Industry buzz is that MIDI 2.0 is soon on the way, and Roland is already ahead of the game by introducing its new A-88MKII. Announced at NAMM 2020, the controller is a standard MIDI 1.0 controller currently, but it is fully equipped to send and receive MIDI 2.0 messages once the tech is rolled out. Many developers, including Yamaha, Roland, Art + Logic, and others discussed the details of implementation on various panels. MIDI 2.0 will surely be another game changer for music creators and performers, and if you’re looking to invest in a new keyboard that won’t leave you behind, look to the A-88MKII. For more info, visit https://www.roland.com/
Software
GigTrack – Organizational tools for the disorganized musician
Imagine a single app that would allow you to coordinate all of your band’s rehearsals, notes, gigs, press, and promotion. Look no further than GigTrack’s new mobile app. Once your respective band members create a profile, the calendar feature allows you create invites for rehearsals, recording sessions, gigs, you name it! Bands can create their unique EPK (Electronic Press Kit), utilize songwriting tools that can be shared with everyone in the band, track equipment by inputting photos, serial numbers, specs, etc., streamline band communications (no longer can band members say, “I never got that message,”) and finally, there’s a message board feature that allows for postings and communication between other GigTrack users. There’s so much this app has to offer, and much of it for free! Visit gigtrack.online to learn more.
RigFish – Gear app for guitar players
RigFish is the new gear app for guitar players. This app allows you to digitally catalogue your gear collections, as well as build and customize signal chains and rigs that can be shared with other users for feedback, tips, and inspiration. The app is enhanced with AI-based gear and rig recommendations customized for each unique user, and is the perfect forum for guitarists to talk shop from all around the world. Don’t go it alone, download RigFish. Learn more at https://www.rigfish.com/
Unique Products
Lord of the Cards – The Punniest Geekiest Music Theory Card Game
One of the most unique product offerings we have ever seen at NAMM comes in the way of a card game! This is not your average card game, this is a music theory teaching tool. The object of the game is fairly straight forward – but be warned, you need to know your stuff when it comes to music theory to have the best competitive edge. Key signature cards determine the key of the round. Each player then selects a set of cards that each feature a particular note. Tokens are distributed that you may add to a note card that will pitch the note to a sharp or flat. Each player then takes their turn attempting to build chords within the round’s key signature. A player who builds chords for 3 separate key signatures wins the game! Doesn’t this sound like amazing fun? Visit http://lordofthechords.com/ to order yours now!
Strüng
On the main floor of the Show we once again dropped by Strüng – The Guitar String Jewelry Company. Strüng features a unique line of necklaces and bracelets inspired by different Rock tunes. The company offers great designs for both men and women. Their beaded bracelet line includes styles such as “The Anthem” inspired by Green Day’s “21 Guns,” and “The Immortal” inspired by Metallica’s “Fade to Black.” This year, the company has introduced 4 new bracelet styles with beautiful new bead designs. Design features on these new styles are inspired by the likes of “Black Hole Sun” and “Run to the Hills.” These bracelets are made with authentic guitar string ball ends, a unique centerpiece, and Preciosa beads. Orders also come with a faux leather pouch and applicable song card. Celebrate your love for music in style and visit http://www.getstrung.com/
With so many great product innovations it is almost a shame the Show only lasts but 4 days a year. The music products industry is alive and well and will continue to thrive provided designers and developers continue to push the envelope and fold in the latest in technological and musical trends. The NAMM Show is the only place to see all of these great products in one place, and with an endless variety of demos, artist appearances, and unmatched atmosphere there is nothing like the winter NAMM Show.
NAMM will return to Southern California in 2021 on January 21-24.
